![]() In fiscal 2009, EA posted GAAP net revenue of $ 4.2 billion and had 31 titles that sold more than one million copies. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. Founded in 1982, the Company develops, Publish, and distribute interactive software worldwide for videogame systems, personal computers, wireless devices and the Internet. ![]() (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. And EA Mobile is the world’s # 1 mobile games publisher with 34% market share in the U.S., and the leading games publisher Wed Apple’s App Store with Top Paid Apps such as Rock Band ®, Madden NFL10, The Sims ™, and Tetris ®.Įlectronic Arts Inc. Pogo is the # 1 casual gaming destination in audience engagement across North America and Europe. Play Fish currently has over 60 million monthly active players across its ten titles – including Facebook hits Pet Society, Restaurant City, and Country Story – driving more than 1 trillion game play sessions every month.ĮAI is a division of EA focused Wed digital business, including EA Mobile ™, Pogo ™ and social gaming. Play Fish is one of the world’s largest and most respected social gaming companies with more than 150 million games installed and played world wide Wed platforms such as Facebook ®, MySpace ™, Google ™, Bebo, iPhone ™ and Android. “EAI’s vision and entrepreneurial culture are consistent with our own, and together, we are in position to be the company that defines new and innovative connected experiences that will change the way people play games.” “The industry is undergoing dramatic transformation and joining EA is the ideal opportunity for us to push forward our goals to lead in the social entertainment evolution on a faster and much larger scale,” said Kristian Segerstrale, CEO and Co-founder of Play Fish. “EAI has been successfully leading the charge for EA, and with the addition of proven expertise from Play Fish, their broad consumer base and strong game brands, we’re moving ahead aggressively in our plans to lead in the category of cross-platform social entertainment. “Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest two strengthen our participation in this space,” said Barry Cottle, Senior Vice President and General Manager of EA Interactive. $ 100 million, contingent upon the achievement of certain performance milestones through December 31, 2011. In addition, the sellers are entitled to additional variable cash consideration, up to a maximum of U.S. $ 25 million in equity retention arrangements. $ 275 million in cash and approximately U.S. Play Fish will operate within EA Interactive, a division of EA focused on the web and on wireless.ĮA has acquired Play Fish for approximately U.S. (EA) bought the Norwegian company Play Fish, a leading creator of social network games for 2,4 billion kroner. The leading global interactive entertainment software company Electronic Arts Inc.
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